The latest chapter of my 101 Contemporary Novelists Without Whom Your Brain Might Well Shrivel and Die is up today at The Millions. It’s about Douglas Coupland:
“I’m not saying that the bulk of novels out there aren’t art — they are — they’re just not modern art.”
Douglas Coupland, “Why Write Modern Fiction?”
How ironic that Douglas Coupland, the man who popularized the term “Generation X”, turns out to be one of the least ironic novelists of his generation. His novels may, on the whole, be loaded with typographical trickery, brand names of the nanosecond, slacking youngsters, and Simpsons references, but he’s also deep into a suite of timelessly, radically un-hip novelistic themes. At the lightest readerly touch, Coupland’s smirking surfaces and visual bravado give way to a landslide of questions and concerns about, as Andrew Tate put it in his book-length study of Coupland’s writing, “conviction, community, connection, and continuity.”
Take Coupland’s work as a whole and his strengths become starkly apparent. He’s especially good when writing in the voice of an actual character, not a neutral, disembodied narrator. (He’s even better when writing as several of them.) Often criticized for peppering his texts with marketing detritus forgotten or best forgotten — Tae Bo, Gap, Pets.com — he deals with the timeless human problems best when discussing them in parallel with things so disposable. His penchant for suddenly dropping protagonists into bizarre scenarios also draws reviewer heat, but when he successfully mixes the very bizarre and the very mundane, there’s nothing quite like it in literature. He’ll often steer away from the norms of plotting and typesetting tradition, and when he does, the harder he cranks the wheel, the better.
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