If you can't see the above media player, either click the icon in its empty place or this post's permalink
Autumn. 7:28 min., color, 1994. By Doug Aitken. Ubuweb's description:
Aitken wanted to create three music videos, each with their own narrative, to be aired separately at different times as part of his commercial production. The resulting video, shown in galleries, fuses together the three separate narratives in a non-linear fashion. Located on the precipice between the oft-thought mutually exclusive realms of art and entertainment, Autumn stands as an emblematic example of Aitken's video practice, investigating the cultural numbness generated by the flow of media images.
As regards Autumn, Aitken's earliest piece available on Ubuweb: I would totally watch an early-mid-1990s high school period piece with these aesthetics. Its starring elements appear to be two girls, a guy and a jet, of which at least three look highly era-specific. The fellow sports a buzz cut, necklace, Woody Woodpecker shirt, BMX bike, floor bed and retro lava lamp. The first girl, a brunette in low-top Chuck Taylors, has one of those angsty glares you can tell was shaped primarily by "alternative music." The second girl, with extremely short, artificially blonde-looking hair and a perhaps ironically-patterned flannel shirt, adopts what I've come to call the "failed pixie" look. At no point, from what I could tell, does anyone drink a Surge — but I wouldn't be surprised if someone did.
Semi-contrary to the description, the shots don't look so much like bits of music videos as they do bits of music video-ified life. But things turn frantic and creepy in the piece's final third, when the shadows take over. We see slow-motion video voyeurism, eyeball closeups, amped-up grain, scanlines and a host of other amorphously freaky things. What's more, the music gets all insistent. This may be too abrupt a genre change for mainstream television, but don't long-running fictional narratives thrive on that sort of thing? Hear this, whoever's gunning to produce the next teen hit: you might consider hiring a video artist from the 1990s. That's my advice.
Hey kids, tweet this: http://bit.ly/8xs7rq
What's more, the music gets all insistent. This may be too abrupt a genre change for mainstream television, but don't long-running fictional narratives thrive on that sort of thing? Hear this, whoever's gunning to produce the next teen hit: you might consider hiring a video artist from the 1990s. That's my advice.
Posted by: generic viagra | April 26, 2010 at 09:19 AM
Is this the same Doug Aitken that wrote the book Broken Screen: Expanding The Image, Breaking The Narrative?
Posted by: TC-P50GT25 | January 29, 2011 at 06:11 AM
I think those three videos could be better to be honest I didn't get any feeling neither emotion, I think they can improve them.m10m
Posted by: generic viagra | April 15, 2011 at 09:59 AM